The Impact of Snapchat Streaks on Egyptian Teenagers' Mental Health

نوع المستند : مقالات علمیة

المؤلفون

1 قسم الصحافة، كلية الإعلام، جامعة الأهرام الكندية

2 قسم الاذاعة والتليفزيون، كلية الإعلام، جامعة الأهرام الكندية

3 قسم العلاقات العامة والاعلان، كلية الإعلام، جامعة الأهرام الكندية

المستخلص

This study explores the impact of Snapchat streaks on the mental health of Egyptian teenagers, focusing on the psychological and behavioral effects associated with maintaining streaks. Through a quantitative method, the research investigates key areas such as the time spent on Snapchat, the importance of streaks, the perceived social connection, and the motivations behind maintaining them. The study reveals that while the majority of respondents engage with Snapchat for brief periods, a significant portion prioritizes maintaining streaks, with 35.4% considering them very important. Notably, streaks contribute to a sense of social connection for over half of the participants. However, the study also highlights concerning behaviors, including late-night app use, prioritization of streaks oversleep or study, and emotional distress when streaks are lost. Emotional responses such as disappointment and sadness were common, suggesting that streaks can impact mental well-being. Furthermore, the study found that streaks significantly contribute to attachment to the application, with over half of the participants reporting heightened engagement. The findings highlight the social pressures and potential psychological implications of Snapchat streaks.

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